Artero renews the packaging of its cosmetics

A change that enhances the experience without altering what matters most: the same trusted formula, with the quality that defines us.

There is one goal that is always on Artero's mind: to evolve without losing what defines us. On this occasion, we have renewed the packaging of our cosmetics line to offer a more intuitive, sustainable design that aligns with the brand's identity. A container worthy of its contents: the same formula as always, with a refreshed image.

A new image, the same quality as always

Our products maintain their high-quality formula, but their packaging has been redesigned to reflect Artero's evolution. The chromatic structure is still present on the labels, though not on the bottle, ensuring a more modern, professional, and easy-to-identify aesthetic.

In addition, we have optimized the packaging for greater functionality:

• The 90 ml containers are now 100 ml.
• The 250 ml containers are now 300 ml.
• The 1L bottles are now 650ml.
• In some shampoos, in addition to the 100ml, 300ml, and 5L formats, we have added the 650ml option.

Furthermore, we have developed a color-coding system that makes it easier to identify each product within its family:

• Shampoo
• Conditioner
• Finishing
• Hygiene
• Perfume

Each family will have a distinct color identity, while maintaining a visual coherence that strengthens Artero's brand identity. This way, users can easily find the product they need, both in physical stores and on our website. A change designed to enhance the user experience without losing the essence of our cosmetics.

Less footprint, more sustainability

With our new 100% recycled and recyclable PET and rPET packaging, we are taking a step forward in our commitment to the environment. Recycled PET is an increasingly popular alternative in the packaging industry, used by global brands such as Coca-Cola, Unilever, and L'Oréal, as it helps reduce the demand for virgin resources and decrease CO₂ emissions.

Following this approach, at Artero, we are joining the global recycling initiative, ensuring that each package can be reused and reintegrated into the production chain.

• Less plastic waste: we reduce the amount of new plastics entering the market.
• We support the circular economy: our packaging can be recycled over and over again.
• We actively participate in the reuse of PET, one of the most recycled plastics in the world.

Choosing our packaging means choosing a more responsible option for the planet.

Innovation in design and usability

Each package has been designed to enhance ergonomics and the user experience. Additionally, we have optimized application systems, such as the type of diffuser in aerosols and dispensers, to ensure a more efficient and comfortable application.

One step closer to excellence

This change in packaging is not only aimed at improving the image of our cosmetics line but also providing a much more intuitive, sustainable shopping and usage experience, aligned with Artero's values: innovation, quality, and respect for the environment.

A project 100% developed by Artero's product team

This change has been made possible thanks to the work of Artero's product department, which has led this project with the goal of creating more sustainable, functional packaging that aligns with the evolution of our brand.

Today, our packaging is more environmentally friendly, retains the visual essence of our cosmetics, and strengthens Artero's commitment to quality and innovation. We are confident that this new design will mark a turning point in how both professionals and consumers perceive our cosmetics. Discover it and experience the evolution with us!