ARTERO USA INC.

PRIVACY POLICY

This Privacy Policy regulates the collection, processing, use, and protection of personal information gathered from users who browse, register, create an account, or submit forms through the website www.artero.com/usa/.

ARTERO is committed to protecting your privacy and ensuring that your personal data is handled securely and responsibly in accordance with applicable federal and state data protection laws in the United States.

1. DATA CONTROLLER AND CONTACT INFORMATION

The entity responsible for the processing of your personal information collected through the USA channel is the American subsidiary of the corporate group:

Company Name: ARTERO USA INC.
Registered Corporate Address: 31 N. Federal Highway, Dania Beach, FL 33004, United States.
Contact Email for Privacy Enquiries: [email protected]
Official Phone: (+1) 888-278-3760

2. INFORMATION WE COLLECT AND HOW WE USE IT

We collect personal information that you voluntarily provide to us when you interact with our website, make a purchase, subscribe to our newsletter, or contact our customer support.

2.1. Categories of Personal Information Collected:

Identifiers: First and last name, billing address, shipping address, email address, telephone number, and account username.
Commercial Information: Records of products purchased, order history, technical tools sent for sharpening/repair services, and customer care interactions.
Financial Data: Credit card or debit card tokens. Note: All payment processes are encrypted and handled exclusively by our secure payment gateway partner, Adyen. ARTERO never stores full credit card numbers or raw banking data on its own corporate servers.
Internet or Electronic Network Activity: IP addresses, browser types, device information, and aggregated analytical data regarding how you navigate the website.

2.2. Purposes of Use:

Your personal information is used strictly to provide, maintain, and optimize our commercial e-commerce operations:

Processing, fulfilling, invoicing, and shipping your online orders.
Managing professional B2B accounts (groomers, salons, and veterinary specialists) and applied discounts.
Providing post-sale technical support, specialized repairs, and warranty processing.
Sending promotional offers, new product launches, and seasonal newsletters, provided you have explicitly opted-in to receive our marketing communications.
Protecting our systems against cybersecurity threats, fraudulent transactions, and unauthorized account access.

3. CHILDREN'S PRIVACY (FEDERAL COPPA COMPLIANCE)

In strict compliance with the federal Children's Online Privacy Protection Act (COPPA), this website is designated for and directed exclusively to adults. ARTERO USA INC. does not knowingly collect, request, maintain, or solicit personal information from children under the age of 13.

If we discover or are notified that a minor under 13 has submitted personal information through any online contact form or account creation portal without verifiable parental consent, ARTERO USA INC. will take immediate steps to permanently delete that data from our active records and databases.

4. STATE-SPECIFIC PRIVACY RIGHTS (CALIFORNIA RESIDENTS)

If you are a resident of California, your privacy rights are explicitly protected under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

4.1. Your California Rights:

Right to Know and Access: You have the right to request a disclosure of the categories and specific pieces of personal information we have collected about you over the past 12 months.
Right to Delete: You have the right to request the deletion of personal information collected from you, subject to certain legal exemptions (such as completing an ongoing transaction or complying with tax record retention).
Right to Correct: You have the right to request that we correct any inaccurate personal information maintained in our active database.
Right to Non-Discrimination: ARTERO USA INC. will never deny you goods, charge different prices, or provide a lower quality of service because you choose to exercise your legal privacy rights.

4.2. Notice of "Do Not Sell or Share My Personal Information"

ARTERO USA INC. does not sell your personal information to third parties for monetary compensation. Furthermore, we do not share your personal information with third parties for cross-context behavioral or targeted advertising.

To submit a formal California consumer privacy request, please email us directly at [email protected] with the subject line "California Privacy Rights Request".

5. SHARING AND DISCLOSURE OF INFORMATION

We do not sell, rent, lease, or trade your personal information to third parties for their independent marketing or commercial purposes. We share your information only with trusted service providers who perform business operations on our behalf under strict data processing restrictions:

Logistics & Delivery Partners: Express couriers and freight carriers responsible for shipping your physical purchases.
Payment Processors: Adyen, our secure, global, PCI-DSS compliant payment platform.
IT Infrastructure Providers: Secure cloud hosting, database management, and email delivery platforms used to send order confirmations and requested newsletters.

We may also disclose your personal information if required to do so by United States federal or state law, court orders, subpoenas, or to cooperate with federal law enforcement agencies (such as the Federal Trade Commission - FTC) to protect against fraud or systemic website abuse.

6. DATA SECURITY AND RETENTION

ARTERO USA INC. implements robust industry-standard technical, physical, and administrative security protocols, including Secure Socket Layer (SSL) encryption, to safeguard your information against unauthorized access, destruction, loss, alteration, or disclosure.

We retain your personal information only for as long as necessary to fulfill the commercial purposes outlined in this policy, or as strictly required by corporate financial audit protocols, internal tax laws, or local regulatory record-keeping periods in the United States.

Last updated: June 2026.

Data Privacy

Data Controller

The company responsible for the processing of your data under this Privacy Policy is:

Artero USA INC

Tax ID Number: US471294710

Address: 1700 PARK LANE SOUTH UNIT 6, Jupiter, FL 33458

Email address: [email protected]

Website: www.artero.com

Phone: 561 295 5328

At Artero USA Inc, we recognize the importance of protecting your personal information and are committed to treating it responsibly and in accordance with data protection laws.

This Privacy Policy aims to regulate all aspects related to the processing of data of different users who browse or provide their personal data through the different forms located on the website.

Personal Data

Personal data is information that identifies or makes an individual identifiable. Through the website, we collect personal data that the user communicates to us in the fields established for this purpose: Name, surname, email, telephone, postal address, city, etc., as well as any other data that the user voluntarily provides us through any of the social networks they are registered in. In this case, privacy will depend on the configuration established by the user as well as the terms and conditions of the social network itself.

Purpose, duration, and legitimacy of the processing

The data that the user provides us will be processed for the following purposes:

To attend the request or inquiry made by the user through the contact form on the website. We collect and process the user's personal data in order to process and manage their request, inquiry or any other request made through said form. We will keep this data for the time necessary to fulfill their request and for the time established by law, with a minimum duration of 3 years. The legal basis for the processing of the data will be the consent granted by the user by selecting the acceptance checkbox of our privacy policy before sending the request. The user has the right to revoke their consent at any time without affecting the lawfulness of the treatment based on the prior consent.

To attend and manage your job demand or offer request through the Jobs section located on the website. We collect and process the user's personal data in order to process and manage their request, inquiry or any other request made through said form. We will keep this data for the time necessary to fulfill their request and for the time established by law, with a minimum duration of 3 years. The legal basis for the processing of the data will be the consent granted by the user by selecting the acceptance checkbox of our privacy policy before sending the request. The user has the right to revoke their consent at any time without affecting the lawfulness of the treatment based on the prior consent.

To manage the user's subscription and participation in the comments section of the blog located on the website. These comments will be managed by the WordPress platform. The provided data will be kept as long as the user does not request the cancellation of their subscription to the blog content and for the time established by law, with a minimum duration of 3 years.

The legal basis for the processing of the data will be the consent granted by the user when registering through the subscription form and by selecting the acceptance checkbox of our privacy policy before sending their request. The user has the right to revoke their consent at any time without affecting the lawfulness of the treatment based on the prior consent.

To manage the experiences or opinions regarding the products and/or services through user testimonials that will be published on the website in order to help other users. The only personal data that will be published from the testimonial will be the user's name and city. The provided data will be kept as long as the user does not request its revocation and for the time established by law, with a minimum duration of 3 years.

The legal basis for the processing of the data will be the consent granted by the user when registering through the form enabled for this purpose on the website and by selecting the acceptance checkbox of our privacy policy before sending their request.

Send newsletters y boletines sobre productos de Artero Inc USA. Under the user's consent, we collect and process their personal data in order to send them information about our products and services. We will keep this data as long as the user does not revoke their consent for their processing, and for the time established by law, with a minimum duration of 3 years.

The legitimacy basis for processing the data will be the consent given by the user when selecting the acceptance box of our privacy policy before subscribing to the newsletter through the form enabled on the website. The user has the right to revoke their consent at any time without affecting the lawfulness of the processing based on the previous consent.

Manage the CV sent by the interested party through the form enabled for this purpose and include it in the company's candidates database. This data will be kept for a maximum period of one year, after which the data will be blocked for the time legally established, guaranteeing full confidentiality both in the processing and in its subsequent destruction.

The legitimate basis for managing and processing the interested party's CV is their consent, which they express when taking an affirmative action of sending it and selecting the acceptance box of our privacy policy before sending it. The user has the right to revoke their consent at any time without affecting the lawfulness of the processing based on the previous consent.

Register the user as a "registered user" through the registration form located on the website, which will allow the user to access their private service area and inform them of our activities, being able to send commercial communications by any electronic means about the novelties of our services. We will keep this data as long as the user does not request to be removed from the registration and for the time established by law, with a minimum duration of 3 years.

The legitimacy basis for processing the data will be the consent given by the user when registering through the registration form and selecting the acceptance box of our privacy policy before sending their request. The user has the right to revoke their consent at any time without affecting the lawfulness of the processing based on the previous consent.

Improving your browsing experience on the web. We will keep this data as long as the user does not revoke their consent to the processing of it by deleting cookies and for the time established by law with a minimum duration of 3 years.

The legitimate basis for improving your browsing experience on the web is the user's consent when accepting cookies. The user has the right to revoke their consent at any time without affecting the lawfulness of the processing based on the prior consent.

Managing our social networks and sending information about our activities and products. We will keep this data as long as the user does not revoke their consent to the processing of it and for the time established by law with a minimum duration of 3 years.

The legitimate basis for managing our social networks and sending our activities and news is the consent granted by the user for this purpose. The user has the right to revoke their consent at any time without affecting the lawfulness of the processing based on the prior consent.

Managing and developing user registration for attendance at an event or activity organized by Artero Inspiring Style, S.A. through the data collected in the form provided for this purpose on the website. We will keep this data for the duration of the event and for the time established by law with a minimum duration of 3 years.

The legitimate basis for the processing of the data will be the consent granted by the user through the completion of the participation form provided for this purpose on the website, and by selecting the acceptance box of our privacy policy and the specific rules for the contest or draw. The user has the right to revoke their consent at any time without affecting the lawfulness of the processing based on the prior consent.

Facilitating the training and information of registered users on the Website and, if necessary, carrying out the necessary procedures to allow their registration and attendance or follow-up of courses, workshops, events and any other educational, social, informative and/or educational activity in which the user is interested and that is offered through the website. We will keep this data for the duration of the training activity and for the time established by law with a minimum duration of 3 years.

The legitimacy for this purpose of processing personal data is the execution of the contract in which the user is a party, that is, for the maintenance, compliance, development, control and execution of the contractual relationship established between you and Artero USA Inc."

Transfer or communication of personal data and international transfers

Your data will not be disclosed or transferred to third parties except where there is a legal obligation to do so, or to those providers linked to the Controller who act as data processors.

No international transfers are made, and in the event that they may be made in the future, you will be informed in order to obtain your consent.

Update of data

It is important that in order for us to keep personal data up-to-date, the user informs us whenever there has been any modification, otherwise we do not guarantee the veracity of the data.

The user guarantees that the personal data provided is truthful, ensuring that all information provided corresponds to the real situation, is up-to-date and accurate, and undertakes to communicate any changes

Third-data party

If the user provides third-party data to Artero Inspiring Style, S.A. for any purpose, they guarantee that they have obtained this data lawfully, that they have previously informed those affected, obtaining their consent to communicate them, and that the information provided is accurate and truthful.

Mandatory nature of the requested information

All our forms have an asterisk (*) in the mandatory data fields. If the user does not provide these fields or does not check the privacy policy acceptance box, the information cannot be submitted.

Passwords use

O access the Private Area, the USER must "Log In" and enter the email address and password generated in the registration form according to the complexity rules established on the website at any given time.

Users are responsible for the proper custody and confidentiality of any identifiers and/or passwords they have selected during registration, and undertake not to share their use with third parties, or allow access to them by unauthorized persons.

Likewise, it will be the user's obligation to immediately notify the Data Controller of any fact that allows for the improper use of the identifiers and/or passwords, such as theft, loss, or unauthorized access to them, in order to proceed with their immediate cancellation.

Rights of data subjects

You have the right to access your data and to obtain confirmation of their processing, as well as a copy of the personal data undergoing processing. You have the right to update and request rectification of inaccurate data, or request erasure when the data is no longer necessary for the purposes for which it was collected. You can request restriction of processing and object to processing by revoking your consent, as well as exercise the right to data portability. Similarly, you have the right not to be subject to decisions based solely on automated processing of your personal data. You can exercise your rights by contacting us [email protected]

Minor Data Processing

Those who provide data through the forms on this website and accept their processing declare to be over 14 years old, and access and use of the portal is prohibited for minors under said age. If at any time the Responsible Party detects that a child under 14 years of age has provided personal data, we will proceed to cancel it. Likewise, parents or legal guardians may in any case contact Artero USA Inc. to block the access account of minors under their care who have registered by falsifying their identity.

Treatment of Cookies.

A cookie is a small file that is downloaded and stored on the user's computer when they access a website. Cookies allow the website, among other things, to store and retrieve information about the user's or their computer's browsing habits and, depending on the information they contain and how the user uses their computer, they can be used to recognize the user.

The user has the option to prevent the generation of cookies by selecting the corresponding option in their browser program. You can obtain more information by reading our Cookies Policy.

Shipping Policy