A Family-Owned Business
Merging Legacy and Innovation
The story of Artero is the perfect example of a family-owned business that is capable of transforming and adapting to the changing times in order to meet the needs of its customers.
Manresa, Pascual Artero, founder of the company
In Manresa, he began his legacy by selling tools for horse shearing.
Barcelona, Daniel Artero, 2nd generation
Daniel moved Artero to the Catalan capital, where he opened a shop that included a blade sharpening service, on Llibreteria Street. At that time, he began to specialize in barbering products, such as soap and straight razors. It was not until after the Spanish Civil War in 1939 that some brands of hair clippers, sewing scissors, and blades began to be imported.
Barcelona, Fernando Artero, 3rd generation
Fernando expanded the business on Call Street 17, which is the current flagship store of the group in Barcelona. The business focused on cutlery, barbering, and machines for dog grooming. Throughout this period, the company distributed professional hair care brands for stylists/barbers and the canine industry. In addition to the store, which now has a space of 250 square meters, they had their own machinery for sharpening not only blades but also scissors. Currently, this service represents the brand for its professionalism and quality.
The branch and store in Madrid were opened, located on one of the most important streets in the city.
Vilassar de Dalt (Barcelona)
The first industrial warehouse was purchased in Vilassar de Dalt, where due to the high growth of the company and insufficient storage capacity, it was moved to another warehouse in the same city in 2022.
The store was inaugurated, which 27 years later still serves the city.
Key year for the company
The business was diversified with the manufacturing of cosmetics for companion animals and the incorporation of electric devices such as flat irons, blow dryers, and clippers. Additionally, that year the company began exporting in the European market.
The company celebrated its centennial, marking 100 years of work, innovation, and improvements.
Artero International Academy (AIA) was created, a training school for dog groomers. Currently, there are more than 100 centers spread across Spain, Italy, and Portugal.
The company received the PYME Award from the newspaper "Expansión" for the internationalization of the company.
The first international branch of ARTE-RO U.S was inaugurated, located just 100 km from Miami.
During the Covid-19 pandemic, the Artero UK branch was opened.
A business center was opened in the city of Cordoba to supply the Latin American market.
Vilassar de Dalt, a great change in the company's history
Due to its significant growth and internationalization, the company moved to a new warehouse of over 7000 square meters.
New Artero headquarters exterior - Vilassar de Dalt
Aerial view - Vilassar de Dalt
Store - Vilassar de Dalt
Auditorium - Vilassar de Dalt
With over 110 years of experience, we strive to offer the best products and services to our customers.
Although we have grown and expanded internationally, at Artero we still remain a family-owned company that works as a team, maintaining a close and collaborative atmosphere.
We are committed to research and development of new products and solutions for our customers, always at the forefront of the latest market trends and technologies.
We strive to offer the highest quality in all our products and services, from design and manufacturing to delivery and after-sales support.
We are driven by a passion for the industry, for animal care and for hair, which drives us to develop the best possible products and services.
We develop products and services for demanding professionals, so our maxim is to always offer the utmost professionalism in everything we do.
Led by the 4th generation. The brothers Alex and Edu Artero, together with the solid human team that makes up the company, have made Artero a world leader in the professional hairdressing sector.
The basis of our business is the research, design, and manufacturing of accessories, tools, small equipment, and cosmetic products.
We have a facility located in Vilassar de Dalt of over 7000 square meters.
- We export to more than 75 countries worldwide
- We have a team of over 90 people
- Our headquarters are located in Spain, and we have our own stores in Barcelona, Vilassar de Dalt, Madrid, and Valencia.
- We also have our own branches in France, the UK, and the US.
- We have an extensive distribution network in both the national and international markets.
The main objective is the manufacturing and sale of over 4,000 products worldwide, offering the best quality and service at all times. Artero's big bet is to:
- Research and development (R&D)
- Improving the quality of customer service
- Customer satisfaction
- Expanding educational programs
The fast-paced evolution of the market requires us to constantly monitor quality to maintain the warranty of the products we manufacture and sell.
In both divisions of the brand, we offer trainings, shows, demonstrations and masterclasses led by renowned hairdressers both nationally and internationally.
We collaborate with brand ambassadors distributed around the world who act as endorsers.
This program aims to promote a closer relationship between the customer and the brand, and improve the visibility of the corporate brand.